Shaping the Future of Digital Experiences

Hello, I'm Mads Bach Andersen, an enthusiastic Product Designer and Strategist, devoted to designing superior digital experiences.
With a proven track record working with companies such as Stofa, Lego, and numerous startups, I've always been at the forefront of digital innovation.

What I can do

Vision
Product Strategy
Roadmapping

Having honed my skills over the past 3+ years in product strategy along with my startups prior to that, therefore I understand the importance of aligning the product vision with a company's objectives.

By engaging with users and empathizing with their needs, I help businesses define their product scope accurately and propose optimal solutions that meet both user requirements and business goals.

Websites
Mobile Apps
Web Apps

My 7+ years of experience in UX/Product Design has equipped me with the ability to identify user pain points and areas for improvement effectively.

Through design thinking and user-centered design, I craft intuitive, efficient, and aesthetically pleasing products that cater to the user's needs and align with the company's vision.

Always looking to be part of the next waves of digital experiences.

Audits
UX Workshops

Leveraging my expertise in conducting comprehensive audits, I assess existing digital experiences to identify both opportunities and areas for improvement. This detailed analysis informs the creation of robust product and brand strategies that truly resonate with the intended audience and align with your business objectives.

In the realm of UX, my hands-on workshops emphasize collaboration and innovation. They serve as an exploratory space where we can define user personas, map user journeys, and uncover user needs and pain points.

Together, these services form a holistic approach to product development that prioritizes both business goals and user satisfaction.

Highlighted projects

Based in Aarhus, I'm currently available for projects.

As a creative, startup-minded product designer and strategist, I'm always ready to help businesses navigate their journey to digital excellence